Better Man in brief …
Shave during or after a shower because the hot water opens your pores.
Contrary to popular belief, do not shave against the grain.
Must-have tool in your shaving kit? The badger brush.
About The Art Of Shaving
What was the inspiration for The Art of Shaving?
I had sensitive skin. That inspired my wife to help me avoid razor burn by creating the preshave oil in our kitchen in Chelsea.

Is there really an art to it?
No. Art elevates the act into something special. That’s what we’re really trying to say. We’ve turned it into a science where you’re able to get the perfect shave every day at home without compromising comfort or closeness.

Which camp can we count you in — manual or electric?
Manual.

Do you recommend that for everyone?
Yes, unless you have some specific beliefs.

But you sell electric products in your store.
Those can be used wet, though. I don’t believe you should be using an electric shaver in your car or while eating cereal because you don’t have time. You’ve got to reevaluate the whole package at that point. We are not here to dictate. We are here to recommend, help and guide. I’ve tested electric many times, and it doesn’t give you the close shave that you want. But, if you don’t want a close shave, it could be an option.

Get The Perfect Shave
Take us through your skincare routine.
I like to use our face wash, and a couple of times a week I’ll use a scrub. I am also a big fan of our hydrating toner. It’s a nonalcoholic, 100 percent-pure rose-water toner that’s really refreshing. I usually use it after a shower (whether or not I’ve shaved) and might do a little moisturizing afterward. I don’t have very dry skin, so the toner is a really good routine for me.